Bloomberg had millions of visitors but no reliable way to turn that traffic into subscribers.

Who did this work before The Remarkable?

Alex Montas led the program in-house as Bloomberg’s Head of Media. He owned growth strategy, media investment, and subscriber acquisition outcomes. Luke Roshon was the lead media buyer on the agency side and managed paid campaigns day to day.

Today, Alex and Luke work together at The Remarkable, bringing the same in-house leadership and hands-on execution to current clients.

The Challenge

Bloomberg had a subscription service targeting financial audiences. The platform was already attracting millions of visitors, but that traffic had not been monetized. The opportunity was clear — convert an existing, high-intent audience into a revenue-generating direct-to-consumer business.

The Approach

Alex led growth and performance marketing for the initiative from inside Bloomberg. Luke managed daily execution across the paid media channels. Together, they worked closely with Bloomberg’s brand team to protect brand integrity while improving conversion.

The broader growth program also extended reach through strategic partnerships. New products for student and enterprise segments expanded the addressable market.

The Results

Revenue increased from $1M to $100M. Cost of acquisition was reduced by 75%, creating a sustainable growth engine that scaled efficiently as the subscriber base grew.