Growth Marketing for Product-Led SaaS
Self-serve funnels live and die on three numbers: cost of acquisition, activation rate, and trial-to-paid conversion. We built our practice around moving all three at the same time, with the same compounding system, so the work in one channel makes the next channel cheaper.
$50M+
managed ad spend
75%
avg CPA reduction
50%+
TubeBuddy revenue lift
What We Do for PLG SaaS
Paid acquisition tuned to trial conversion, not clicks
PLG paid media is a different game from sales-led B2B. The buyer is also the user, the qualification happens inside the product, and the only metric that compounds is paid trials that activate and convert. We run Meta, Google, LinkedIn, and TikTok against that downstream metric, not against the easier-to-optimize click. See how we run paid media →
AI Performance Creative built for SaaS funnels
Most PLG SaaS creative pipelines produce four to six variants a month and call it testing. We produce hundreds. The unlock is using AI to compress the production cost of a variant from days to minutes, which turns creative from a bottleneck into the testing variable. Zencastr used this approach to drop CAC from $34 to $2.59 in new markets. See how AI creative works →
Trial-to-paid conversion as a four-system problem
Trial conversion is not a "trial flow" problem. It is four problems that look like one number on the dashboard: paid acquisition quality, activation, in-trial lifecycle, and paywall mechanics. We diagnose which of the four is actually leaking and fix the right one, instead of optimizing the trial flow when the acquisition was the issue. See our CRO approach →
Activation and lifecycle for self-serve products
The first fourteen days of a self-serve trial determine the conversion rate. We build the email, in-app, and onboarding sequences that move new signups through the activation events that predict paid conversion, not the generic ones that flatter the dashboard. See lifecycle and retention →
How we run paid media in 2026
The full strategic framework for PLG paid media: what AI changes about acquisition, where the leverage actually lives, the channel playbooks for Meta, TikTok, and Google, and how to measure what is working when platform attribution alone is not enough.
Read the Paid Media with AI frameworkPLG SaaS Case Studies
Hedge Fund Alpha
Hedge Fund Alpha was a $2M ARR subscription company that needed to unlock new acquisition channels, modernize marketing operations, and drive meaningful revenue growth.
+30%
year-over-year revenue growth
TubeBuddy
Post-pandemic growth plateau. TubeBuddy needed strategies to maintain momentum after significant pandemic-driven growth.
50%+
revenue increase within one year
Zencastr
Zencastr needed to scale user acquisition globally, not just more creative, but the full growth stack: paid media execution across every major channel, SEO content to compound organic, and conversion optimization so paid traffic didn't leak.
$2.59
CAC in new market (down from $34)
PLG SaaS at the scaling stage
You run a self-serve product with a free trial, freemium, or reverse trial motion. You have signups but trial-to-paid conversion is flat. You are spending on paid media but cannot tell what is actually moving the number that matters. You have real users and real data, and you need someone who has scaled PLG before to point at what to test next.
Sales-led B2B SaaS
If your motion is outbound, SDR-driven, demo-required, with a 9 to 12-month sales cycle, the systems we build will not match the way your buyer actually decides. We are honest about it. There are agencies built for that motion and we are not one of them.
"The Remarkable team are some of the best marketers I have ever worked with. They combine deep strategic thinking with flawless execution. Our growth metrics improved across every channel they touched."
Collier Hamm
Director of Growth, Removery
Ready to make your PLG funnel compound?
Let's audit your acquisition, activation, and trial-to-paid conversion together.
Get in Touch →Typically responds within 24 hours