Scaling EliteTradeClub - Fintech

01. The Challenge

Elite Trade Club is a fintech/financial publisher offering trading data and financial news to their subscribers. However, in 2022, they were looking to scale their growth and hired the remarkablea agency to think through what would the best way to grow their business and scale faster that they had in the past.

02. The Solution

I created a holistic strategy that included:

• Paid ads on Google and Facebook
• Research on Subscription Vendors to move away from ad revenue
• Contacting several competitors/partners that eventually shared audiences and became partners

03. The Result

1. Cost of Acquisition was determined and later reduced by 40%

2. All paid channels were created and increased leads by 30%

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The client ultimately used these learnings to launch their first subscription business.

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