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Thinking About Growth

Insights on paid media, AI creative, conversion optimization, and lifecycle strategy. Research from Content Marketing Institute shows that companies publishing consistent, data-backed content see stronger long-term growth.

AI Made Building Free. It Didn't Make Attention Free.
Growth Strategy

AI Made Building Free. It Didn't Make Attention Free.

When the cost of building drops to near zero, the cost of being heard goes up. Here's why distribution, not product, is the new scarce resource, and how to prepare before your category saturates.

By Alex Montas Hernandez
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Meta Ads in 2026: Why Creative Testing is the Name of the Game
Paid Media

Meta Ads in 2026: Why Creative Testing is the Name of the Game

On Meta and the platforms built like it, auctions are automated and audiences are algorithmic. Creative is the lever that's left. AI didn't make high-volume testing possible. It made it affordable.

By Alex Montas Hernandez
How to Build Your Own AEO/GEO Visibility Tracker
AI

How to Build Your Own AEO/GEO Visibility Tracker

We built a free AI discoverability tool from scratch. Here's the methodology behind it, the five factors that drive 80% of AI citations, and how you can build your own.

By Alex Montas Hernandez
How to Choose an AI Marketing Agency (A Real Checklist)
AI

How to Choose an AI Marketing Agency (A Real Checklist)

Most companies choosing an AI marketing agency are evaluating the wrong things. Here's a checklist built from 20+ years on both sides of the agency pitch.

By Alex Montas Hernandez
Mental Well-being and Business Growth: Notes from a Fractional Head of Growth
Growth Strategy

Mental Well-being and Business Growth: Notes from a Fractional Head of Growth

Burned-out founders do not pivot. They persevere on the wrong path because changing course costs energy they do not have. Here is why treating mental clarity as a strategic asset, not a personal luxury, is a direct input to growth.

By Alex Montas Hernandez
What is a Fractional Head of Growth? 10 Insights for Founders in 2026
Growth Strategy

What is a Fractional Head of Growth? 10 Insights for Founders in 2026

A fractional Head of Growth gives you senior-level growth ownership without a $300K full-time hire. Here's what they actually do, when to hire one, and how the role compares to a full-time VP or a consultant.

By Alex Montas Hernandez
Marketing Consultant vs. Fractional CMO: Which One Does Your Business Actually Need?
Growth Strategy

Marketing Consultant vs. Fractional CMO: Which One Does Your Business Actually Need?

A marketing consultant advises on a specific problem. A fractional CMO owns the whole marketing function. Here's how to tell which one you actually need, and how much each one really costs.

By Belen Crespo
Supercharging SEO with AI: My Journey and 5 Actionable Strategies
SEO

Supercharging SEO with AI: My Journey and 5 Actionable Strategies

How we scaled TubeBuddy from one post a week to daily publication and grew traffic 500%. Five AI-assisted SEO strategies that still hold up in 2026, now including AEO and GEO.

By Alex Montas Hernandez
When to Hire a Fractional CMO (and When to Hold Off): A Decision Guide for Growth-Hungry CEOs
Growth Strategy

When to Hire a Fractional CMO (and When to Hold Off): A Decision Guide for Growth-Hungry CEOs

A field-tested guide for growth-stage CEOs deciding whether to hire a fractional CMO now, hire one later, or do something else entirely. Includes the decision framework, 30/60/90 day expectations, and the signals that say wait.

By Belen Crespo
5 Critical Signs Your Subscription Business Needs a Growth Overhaul
Growth Strategy

5 Critical Signs Your Subscription Business Needs a Growth Overhaul

If your MRR has plateaued, churn is outrunning acquisition, or your team can see the opportunity but can't move fast enough, here are the five signs your subscription growth engine needs a rebuild.

By Belen Crespo

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