Invite Alex Montas to Your Podcast
Alex has led marketing at BENlabs, People Inc, Bloomberg, and Verizon. Today, he is building The Remarkable, an AI growth marketing agency, and sharing what he learns along the way. He has managed more than $50M in paid media since 2018 and brings first-hand results, not rehearsed talking points.
Invite Alex to Your Show$50M+
managed ad spend
$1M→$100M
Bloomberg DTC subscription revenue
2018
building The Remarkable since
Career Highlights
Bloomberg · Head of Media
Grew the direct-to-consumer subscription business from $1M to $100M in revenue.
BENlabs (owned by Bill Gates) · CMO
Led a 40-person marketing organization at one of the earliest AI companies in entertainment.
People Inc · VP of Marketing
Launched the company's first SaaS product and grew MyRecipes from 100,000 to 2 million users without paid media.
Verizon · Director
Launched go90, Verizon's consumer video service, and grew its sports vertical to 1 million users.
What clients say about working with Alex
Run, don't walk towards the opportunity of working with Alex Montas.
Matt Plotnik
Head of Marketing, Apple Music
What Alex Can Talk About
Each topic is grounded in Alex's experience and backed by numbers from the work.
Building products is easy. Distribution is hard.
AI makes it possible to build and ship a product in a weekend. Getting people to notice is still hard. Alex explains why ad creative now does much of the targeting and how AI assistants are becoming a distribution channel. He also shares what he has learned from tracking visitors referred by ChatGPT, Claude, and Perplexity.
AI performance creative: why volume beats polish
Alex coined the term AI performance creative, and The Remarkable now ranks nationally for the topic. He explains how a lean team produces hundreds of ad variants each month. He also shows why creative plays a bigger role in targeting on Meta and TikTok, and how that approach cut one client's TikTok CPA roughly in half.
Building an AI growth agency in public
After leading marketing at BENlabs, People Inc, Bloomberg, and Verizon, Alex is building the kind of agency he wished he could hire. He shares the results as he goes, including citations in Google's AI results and buyers referred by AI assistants. He also draws on his experience growing Bloomberg's direct-to-consumer subscription revenue from $1M to $100M.
Copy-Paste Bio for Show Notes
Alex Montas is the founder of The Remarkable, an AI growth marketing agency. He previously served as CMO at BENlabs, VP of Marketing at People Inc, Head of Media at Bloomberg, and a Director at Verizon. His work has included leading a 40-person marketing team, growing MyRecipes from 100,000 to 2 million users, and helping grow Bloomberg's direct-to-consumer subscription revenue from $1M to $100M.
Alex has managed more than $50M in paid media since 2018. Today, he focuses on high-volume AI ad creative and helping brands earn visibility in AI assistants such as ChatGPT and Perplexity. Find him at theremarkableagency.com or linkedin.com/in/alexmontas.
Interested in having Alex on your show?
Email your show name and a few dates and times that work for you. Alex usually replies within a day and can suggest a useful data point for the episode title.
Invite Alex to Your Show