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Paid Media

Every Dollar Generates Data. Every Insight Compounds.

We've managed over $50M in paid media across Google, Meta, LinkedIn, and TikTok, reducing CPA by 75% on average. The difference is how: we build a compounding learning system where each month of spend makes the next month more efficient. Channel management is the table stakes, not the value.

$50M+

managed ad spend

75%

avg CPA reduction

4

channels managed

How We Approach Paid Media

Phase 1

Diagnose

Find what is holding growth back.

Phase 2

Spark

Launch focused tests across the highest-impact growth levers.

Phase 3

Amplify

Winners get scaled. Losers get killed. The system compounds — each month's data informs next month's strategy, driving CPA down while growing conviction about what actually drives your business.

What Makes This Different

Most agencies optimize toward a target CPA and call it a day. We build a system where each dollar generates data, each data point informs the next experiment, and each experiment compounds into growing conviction about what actually drives your business.

The result isn't just better performance metrics — it's a strategic asset. After 6 months of working together, you'll know more about your market than competitors who've been spending for years, because our testing framework extracts maximum learning from every dollar.

The Playbook

How we run paid media in 2026

We wrote the full strategic framework: what AI changes about paid media, where the leverage actually lives in 2026, the channel playbooks for Meta, TikTok, and Google, and how to measure what is working when platform attribution alone is not enough.

Read the Paid Media with AI framework

Results

Launching a New B2B Brand
Paid Media

BENlabs

300%

year-over-year increase in marketing-generated leads

BENlabs transitioned from agency to SaaS company and required complete brand repositioning.

175% ROAS
Read Case Study
Managing Growth for Bloomberg's First DTC
Paid Media

Bloomberg

$1M → $100M

revenue growth

Bloomberg had millions of visitors but no reliable way to turn that traffic into subscribers.

75% lower cost of acquisition
Read Case Study
Scaling EliteTradeClub
Paid Media

Elite Trade Club

40%

reduction in cost of acquisition

In 2022, EliteTradeClub sought to scale growth faster than previously achieved for their trading data and financial news subscription service.

30% increase in leads across all paid channels
Read Case Study
Growing an Options Trading Service
Paid Media

Option Trade King

65%

revenue increase in 5 months

Revenue was declining after 2022 as pandemic-era word-of-mouth dried up. No paid acquisition channels, no pricing strategy, no system to replace organic growth.

30% lower cost of acquisition
Read Case Study
Bringing a Virtual Santa to Masses
Paid Media

Virtual Santa

30%

return on advertising investment

When in-person traffic disappeared, Virtual Santa needed to turn a seasonal offline experience into a digital product fast. The work created a new revenue stream when the old one was gone.

New revenue stream created
Read Case Study
Scaling a Podcasting SaaS Across Paid, Creative, SEO, and CRO
AI Performance Creative

Zencastr

$2.59

CAC in new market (down from $34)

Zencastr needed to scale user acquisition globally, not just more creative, but the full growth stack: paid media execution across every major channel, SEO content to compound organic, and conversion optimization so paid traffic had a clear path to conversion.

25% subscription lift (Mar–Jun vs. prior period)
Read Case Study
"The Remarkable is a growth and advertising powerhouse. Their data-driven approach and relentless optimization transformed our campaigns. They don't just run ads — they build systems that compound results over time."

Mike Fard

AI Marketing, Intel

Ready to make every dollar compound?

Let's audit your current paid media and find the opportunities.

Book a Free Strategy Call →

Typically responds within 24 hours

Last updated: March 2026