Revenue was declining after 2022 as pandemic-era word-of-mouth dried up. No paid acquisition channels, no pricing strategy, no system to replace organic growth.

65%

revenue increase

30%

lower CPA

The Challenge

Option Trade King grew through word-of-mouth during the pandemic, but by 2022 the business was in decline. Without paid acquisition channels or a structured pricing strategy, growth had reversed. The company needed to build acquisition infrastructure from scratch while simultaneously fixing subscription packaging to improve revenue per user.

The Approach

We launched paid media across all major platforms to establish consistent acquisition channels. Alongside paid media, we built onboarding sequences and email offer flows to convert and retain new subscribers. We developed a new pricing and discount structure to optimize revenue per user, and launched products targeting student and enterprise segments to expand the addressable market.

The Results

Revenue increased 65% in 5 months. Cost of acquisition decreased by 30%, establishing sustainable unit economics that supported continued scaling across the new channels and segments.