Bloomberg had a subscription service for financial audiences. The platform attracted millions of visitors but had not been monetized.

$1M → $100M

revenue

75%

lower CPA

$5M ARR

new product

100K+

partnership subs

The Challenge

Bloomberg had a subscription service targeting financial audiences. The platform was already attracting millions of visitors, but that traffic had not been monetized. The opportunity was clear — convert an existing, high-intent audience into a revenue-generating direct-to-consumer business.

The Approach

We led growth and performance marketing for the initiative, managing all paid media channels to drive subscriber acquisition at scale. Working closely with Bloomberg’s brand team, we collaborated on creative optimization to ensure paid campaigns maintained brand integrity while maximizing conversion.

We launched a partnership program to extend reach through strategic collaborations, and introduced new products targeting student and enterprise segments to broaden the addressable market.

The Results

Revenue increased from $1M to $100M. Cost of acquisition was reduced by 75%, creating a sustainable growth engine that scaled efficiently as the subscriber base grew.