Growth Marketing for Consumer Apps & DTC
Consumer growth is a creative volume game. The audience is broad, the algorithm finds it once the ad resonates, and the team that tests the most creative wins. We built our practice to produce and test more creative than a traditional team can, so your cost per install or first purchase keeps falling.
$50M+
managed ad spend
75%
avg CPA reduction
100K→2M
MyRecipes user growth
What We Do for Consumer Brands
High-volume AI creative as the primary lever
In broad-audience consumer paid media, the creative does the targeting. Once an ad resonates, Meta and TikTok find the audience for you. So the constraint is how much creative you can test, and that is exactly the bottleneck AI removes. We produce hundreds of variants a month at a fraction of traditional cost. See how AI creative works →
Paid acquisition tuned to install and first-purchase cost
Consumer campaigns drown in vanity metrics: reach, impressions, video views. We run Meta, TikTok, and YouTube against the only numbers that compound, cost per install or first purchase and the early retention signal behind them, and we cut what does not move them within days. See how we run paid media →
Onboarding and retention that protect the spend
Pouring paid traffic into a consumer product that leaks users in week one just buys churn faster. We build the onboarding and lifecycle sequences that get new users to the moment that predicts retention, so acquisition spend compounds into a base instead of a treadmill. See lifecycle and retention →
Store and landing-page conversion optimization
The gap between a click and an install or purchase is where consumer budgets quietly bleed. We optimize app-store pages, landing pages, and checkout flows as systematically as the ads that feed them, because a 20% lift here makes every acquisition dollar 20% more efficient. See our CRO approach →
Why creative testing is the whole game
The strategic case for treating creative as the primary variable in 2026 paid media: why broad-audience targeting commoditized, where the leverage moved, and how to build a testing system that produces enough volume to actually find the winners.
Read why creative testing is the name of the gameConsumer Case Studies
MyRecipes
MyRecipes had 100K users and needed to scale dramatically with no paid marketing budget — only owned channels and growth systems within an existing large organization.
100K → 2M
users with zero paid spend
TubeBuddy
Post-pandemic growth plateau. TubeBuddy needed strategies to maintain momentum after significant pandemic-driven growth.
50%+
revenue increase within one year
Virtual Santa
CRBE Malls lost 100% of foot traffic during the 2020 pandemic. Holiday Santa visits, a critical seasonal revenue driver, needed to launch as a digital product in weeks, not months.
30%
return on advertising investment
Consumer products with traction
You have a consumer app, DTC brand, or consumer service with real users and real retention. You are spending on paid social but CAC is climbing and the creative pipeline cannot keep up. You know the next unlock is more and better creative, faster, and you want a team that can produce it at volume and tie it to the cost that matters.
Pre-product-market-fit consumer
If you have no retention signal yet, paid acquisition will just buy churn faster. Spending to scale a funnel that does not hold users is the most expensive way to learn it is too early. Find retention first. We will be a far better partner once the product is holding people.
"Run, don't walk, towards the opportunity of working with The Remarkable. Their strategic thinking and execution speed are unmatched. They turned our creative pipeline into a competitive advantage."
Matt Plotnik
Head of Marketing, Apple Music
Ready to scale consumer acquisition?
Let's audit your creative pipeline, paid channels, and CAC together.
Get in Touch →Typically responds within 24 hours