Elite Trade Club
40%
reduction in cost of acquisition
In 2022, EliteTradeClub sought to scale growth faster than previously achieved for their trading data and financial news subscription service.
40%
lower CPA
30%
more leads
The Challenge
In 2022, EliteTradeClub was looking to scale growth faster than they had previously achieved. The company offered trading data and financial news to subscribers, but needed a structured growth strategy to accelerate beyond their current trajectory.
The Approach
We executed a three-part strategy. First, we launched paid advertising on Google and Facebook to drive subscriber acquisition at efficient unit economics. Second, we researched subscription vendors to help the client transition from an ad-based revenue model to a subscription business. Third, we conducted outreach to competitors and potential partners, resulting in audience-sharing partnerships that expanded reach without additional media spend.
The Results
Cost of acquisition was reduced by 40%. All paid channels increased leads by 30%. Most significantly, the client launched their first subscription business — a fundamental shift in their revenue model that created more predictable, recurring income.
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